The Final Pet-food Choice: Plant-based Ingredients for Pet Food

As pet owners pay more attention to the nutrition, health and color of their pets, their demands for pet staple food become more diversified.In order to meet these specific needs, products such as natural food, low-sensitive food and prescription food have emerged, and their sales have also increased.For example, "BLUE BUFFALO", the most representative natural grain leader in the United States, had a revenue of $8.328 billion in 2017 and a CAGR of 20.43% in the past five years.Not only are these segments growing faster than the overall staple food market, they are also generally more expensive and therefore more profitable.

Pet food, as a rigid demand product and the largest fine molecule market, has a broad development prospect. It is estimated that the space will exceed 9 billion US$ in 2020. With the highly personalized pet, people pay more attention to the quality of life of pets.

In recent years, venture capital companies have emerged in the pet industry. At this stage, pet food enterprises should focus on horizontal mergers and acquisitions to expand the company's product line and increase its market share through mergers and acquisitions of production capacity and brands.At the same time, it can extend downstream by means of investment and equity participation, and conduct in-depth cooperation with professional platforms and vertical e-commerce.